Table Tents: Conspicuously Inconspicuous
Ever wonder how you can persuade your customer to try your newly created uber moist double chocolate cake, or your creamy, melt in your mouth carbonara? Or your ‘happy hour’ promo of one bucket of beer? Well, you can’t - without the right advertising tool.
Table tents are what you need. Believe it or not, this small folded paper sells food. They are perfect for restaurants, bars, bakeshops, cafes or virtually anywhere that has food as its primary product. Use table tents to advertise desserts, drinks, discounts, new menu, or anything that you would want your customer to know about. Having your promotional items printed separately from your regular menu will definitely make that item stand out and be noticed - a fantastic way of showing culinary skills in a very professional manner.
Table tent printing is the most appropriate marketing strategy for restaurants because they are conspicuous in a way that is inconspicuous. Oxymoron? This just means that you know they are there but in a manner that is not obtrusive. Properly designed table tents can and will blend perfectly with any surrounding, even in very formal dining settings. The trick here is for your table tent printing to be able to grab your customer’s attention without interfering in their dining experience. You can also complement this collateral with other marketing tools like table placemats to complete the package.
As you may have observed, now that you look back at your encounter with custom table tents, they come in many styles, shapes and sizes. They can be vertical, flip chart or angled. The thing is, they should be small enough to be placed on tabletops, counters or bars. I remember this personalized table tent in this café shop because it is uniquely different. This café’s table tents were pictures designed as frames on an easel. They were not only delightful to gaze at; they were, I must admit, very enticing. To cut the long story short, I just had to give in that time.
Table tent printing is definitely a must-have for any hospitality business. It is not only effective, a table tent is also inexpensive to produce. Unlike most advertising gimmicks like flyers or brochures which you have to replenish every time, your classy print ads can be useful for a good period of time, or until such time that you want to introduce new items or promos. Plus, they don’t get easily damaged because you can print acrylic ones or even laminate them to protect from drink spills or stains.
A table tent is your best bet for any of your hospitality business needs. It is undoubtedly the best marketing tool for any business in the food industry.
By: Chelsea Nicole
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